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Bringing awareness alone to racial discrimination is insufficient to tackle racial inequities. It is more or less like saying to an addict that they are addicts. In our implicit biased states, the awareness alone is inadequate to provide the change needed to combat racist acts' proclivity.  The neural basis of race points to a need for a more deliberate action to combat racial inequities

The criminalization, together with negative stereotypes of black skin tone individuals in the societal portrayal of blackness in education, literature, fiction, media, entertainment, etc., are the sown seeds of racial biases. This subconscious outlook creates mental conditioning, producing a psychological impact that creates implicit biases and the lack of placing-importance on persons-of-color. To lessen these neurobiological effects on the behavior of us all is to work at the very core.